Privacy Policy | Avalon Earth

Privacy Policy

Last updated: 5 January 2026

Avalon Earth respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a purchase, or contact us.

This policy is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Business name: Avalon Earth
Website: https://avalonearth.com
Email: greetings@avalonearth.com

For the purposes of data protection law, Avalon Earth is the data controller of your personal information.

2. Information We Collect

a) Information you provide directly

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Order details and purchase history
  • Messages or enquiries sent via email, contact forms, or WhatsApp

b) Information collected automatically

  • IP address
  • Browser type and device information
  • Pages visited and interactions with the website
  • Cookies and similar technologies

c) Payment information

Payments are processed securely by third-party payment providers. We do not store or have access to your full payment card details.

3. How We Use Your Information

We use personal data only where legally permitted, including to:

  • Process and fulfil orders
  • Communicate with you about orders or enquiries
  • Provide customer support
  • Send service-related messages (e.g. order confirmations)
  • Improve our website and services
  • Meet legal, accounting, or regulatory obligations

Where you have explicitly opted in, we may also send marketing communications. You can unsubscribe at any time.

4. Legal Bases for Processing

  • Contract – to fulfil orders and provide requested services
  • Legitimate interests – to operate and improve our business
  • Consent – for marketing communications
  • Legal obligation – to comply with applicable laws

5. Cookies

Our website uses cookies to improve functionality and understand how visitors use the site.

  • Essential cookies required for site operation
  • Analytics cookies to measure performance

You can control or disable cookies through your browser settings. Disabling cookies may affect site functionality.

6. Sharing Your Information

We only share personal data with trusted third parties where necessary, including:

  • Payment processors
  • Shipping and fulfilment providers
  • Website hosting and IT service providers
  • Analytics and performance services

All third parties are required to handle data securely and in accordance with data protection law. We do not sell your personal data.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy and to meet legal or accounting requirements.

When data is no longer required, it is securely deleted or anonymised.

8. Data Security

We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, or disclosure.

9. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data (where applicable)
  • Restrict or object to processing
  • Withdraw consent at any time (where processing is based on consent)
  • Lodge a complaint with t